8 Text Message Marketing Dos and Don'ts in 2025

As SMS marketing continues to grow in popularity, it’s important for businesses to stay informed about best practices and avoid common mistakes. In 2025, SMS marketing is more important than ever, with text messages boasting a 98% open rate and offering a direct and personal way to communicate with customers. However, to fully capitalize on the potential of SMS marketing, you need to follow the right guidelines. In this post, we’ll explore 8 essential dos and don’ts for text message marketing in 2025 to help you drive better results while avoiding pitfalls.

Text Message Marketing Dos

Let’s start with the positive—here are some best practices to follow when using SMS marketing in 2025.

1. Do Get Explicit Consent

Before sending any SMS messages, always obtain explicit consent from your subscribers. This ensures that your audience is interested in receiving your messages and that you’re in compliance with regulations like the Telephone Consumer Protection Act (TCPA). You can achieve this by using opt-in forms, sign-up keywords, or QR codes that allow customers to voluntarily join your SMS list. Mobiniti makes it easy to collect consent and manage your SMS subscriber lists, so you can start your campaigns on the right foot.

2. Do Personalize Your Messages

Personalization is key to building strong relationships with your customers. Address your customers by their first name, reference their previous purchases or interactions, and tailor your messages to their interests. Personalized SMS messages drive higher engagement and foster customer loyalty. Mobiniti’s platform allows you to segment your audience and send customized messages based on specific customer data, ensuring that each message feels personal and relevant.

3. Do Include a Clear Call to Action

Every SMS message you send should have a clear call to action (CTA). Whether it’s encouraging recipients to make a purchase, sign up for a service, or attend an event, your CTA should be simple and actionable. A well-defined CTA helps drive conversions and gives your audience clear instructions on what to do next. Mobiniti’s SMS platform allows you to easily include CTAs in your messages, ensuring they’re clear and compelling.

4. Do Test Your Messages

Before launching your SMS campaign, it’s important to test your messages to ensure they’re optimized for success. A/B testing allows you to compare different versions of your messages to see which performs best. You can test different CTAs, subject lines, and even the timing of your messages to determine what resonates most with your audience. Mobiniti provides detailed analytics to help you test, measure, and optimize your campaigns for better results.

Text Message Marketing Don’ts

Now, let’s look at some common mistakes to avoid when using SMS marketing in 2025.

5. Don’t Overwhelm Your Subscribers

While SMS marketing is highly effective, you don’t want to overwhelm your subscribers with too many messages. Sending frequent, irrelevant, or unnecessary messages can lead to unsubscribes and a negative brand perception. It’s important to strike the right balance by sending valuable, timely messages that your audience will appreciate. Mobiniti allows you to automate campaigns and set frequency limits to avoid overwhelming your subscribers.

6. Don’t Use Spammy Language

SMS is a personal communication channel, so it’s important to avoid using overly salesy or spammy language. Phrases like “Hurry, don’t miss out!” or “Limited time offer!” can sound disingenuous and may turn off your audience. Focus on providing value and crafting messages that feel authentic, respectful, and relevant to your audience. Mobiniti’s platform gives you the flexibility to create messages that feel natural and personalized, avoiding the spammy tone that can turn customers away.

7. Don’t Forget to Provide an Opt-Out Option

Always include an easy opt-out option in every SMS message you send. This is not only required by law but also helps maintain a healthy subscriber list. If recipients are no longer interested in receiving your messages, they should be able to unsubscribe with just a simple keyword like “STOP.” Mobiniti automatically includes the opt-out option in your SMS messages, ensuring that you remain compliant with regulations and respect your audience’s preferences.

8. Don’t Ignore Your Analytics

One of the biggest mistakes businesses make is not paying attention to the performance of their SMS campaigns. Analytics are essential for understanding how your messages are performing and how you can improve them in the future. Track metrics like delivery rates, open rates, click-through rates, and conversions to evaluate the success of your campaigns. Mobiniti provides in-depth reporting and analytics tools to help you monitor the performance of your messages and optimize your strategies over time.

Why Mobiniti is the Best Platform for SMS Marketing

Mobiniti’s platform is built to help businesses execute effective SMS marketing campaigns that follow all the best practices outlined above. With tools for segmentation, automation, personalization, and analytics, Mobiniti makes it easy to send targeted, impactful messages that engage your audience and drive results. Whether you’re just starting out with SMS marketing or looking to improve your existing campaigns, Mobiniti offers everything you need to succeed in 2025 and beyond.

Ready to get started with SMS marketing? Learn more about Mobiniti’s SMS marketing features and start creating impactful campaigns today!